Winter vibes start off a new year with things warm and cozy. Also top of mind for consumers: Dry January, and New Year, New You – an ode to health and immunity.

Festive February brings on diverse occasions such as Valentine’s Day, Black History Month, and Superbowl Sunday. Bring on game day eats, chocolate, candy, and amazing black founder stories.

Early March spring brings on a transition to spring. Consumers are braving earthy, grassy flavors. Holidays include vibrant St Patrick’s Day and all-important Employee Appreciation day.

April marks the advent of Easter, Passover, and Tax Day. Different holidays, but all necesitate food for fuel. Veggie-forward, floral and citrus flavor notes promote themes of rebirth, sustainability & detox.

May marks the transition into early summer. Snackers’ tastebuds center on fruit-forward and barbecue products as we kick off into summer. Picnics are prominent. Heritage foods are top of mind as this month ushers in Cinco de Mayo, AAPI Month, and Mother’s Day. 

Rising heat stresses hydration; thirst quenching comes in many forms. Beach visits are better with good snacks, and the sea-esque flavors to match. It’s also PRIDE month, perfect time to celebrate brand stories from everywhere.

Happy birthday America. To celebrate our nation of innovation, consumers want a fireworks party in their mouths. Families take road trips; baseball is in full swing. Family friendly snacks are in,

Vacation vibes are in store in late summer; whether your go-to includes tasting coconuts on island time or making smores after a day of paddleboard. Relaxation is in full-swing, and the noshes need to play a role.

Three words. Back to School. Whether you’re a student, teacher, or parent…start your semester off right with brain-building morsels and sips. Also on menus everywhere: flavors of the season, like cinnamon, apples, and maple.

October ends with a very sweet special holiday: Halloween. Bring out the chocolate, candy – better if it’s pumpkin spiced. Also this month? Oktoberfest, so bring on your favorite beer-paired nosh, and celebrate Italian-American and Filipino Heritage Month, too.

As we say ‘thanks’, we honor those brands that give back. Brands that stand for a sustainable cause have the most mindshare this month. It’s a grateful time, but also a stressful time with endless holiday entertaining. It’s a great time to look at brands that make hostessing easy.

It’s the most wonderful time of the year! Year-end holiday gifting is upon us, and food becomes oriented around mint, cocoa, and even winter fruits, like citrus. What a great time to sip heartwarming soups, broths, and teas as we all end a great year feeling warm and toasty.